@inproceedings{brodin:hal-03351758, TITLE = {{Les apports de la psychologie sociale {\`a} la compr{\'e}hension des rumeurs affectant les produits et les marques}}, AUTHOR = {Brodin, Oliviane}, URL = {https://univ-artois.hal.science/hal-03351758}, BOOKTITLE = {{Communication {\`a} l'EREM}}, ADDRESS = {Lille, France}, YEAR = {1997}, MONTH = Dec, KEYWORDS = {Rumeurs ; Marketing -- Recherche ; Consommateurs -- Attitude (psychologie)}, HAL_ID = {hal-03351758}, HAL_VERSION = {v1}, }