@inproceedings{brodin:hal-03350803, TITLE = {{Les facteurs d'appr{\'e}ciation des t{\'e}moignages clients dans la communication publicitaire : exposition publique de soi et partage social des {\'e}motions}}, AUTHOR = {Brodin, Oliviane}, URL = {https://univ-artois.hal.science/hal-03350803}, BOOKTITLE = {{Communication {\`a} l'EREM (LEM)}}, ADDRESS = {Lille, France}, YEAR = {2007}, MONTH = Jan, KEYWORDS = {Consommateur comportement ; Publicit{\'e} ; Consommateur -- attitude}, HAL_ID = {hal-03350803}, HAL_VERSION = {v1}, }